Ways To Protect Your Business and Make Social Media Safe for Your Company
Social media is used by everyone these days, even hackers. Hackers often try to steal your information from social media sites.
Even though social media is a useful tool for businesses, it's important to know what security risks it poses. We'll show you how to keep your business safe and use social media in a way that doesn't hurt your business.
Businesses on Facebook Are Being Targeted by Password-Stealing Malware
With over two billion registered users, Facebook has become a target for advanced malware campaigns. These phishing campaigns steal unsuspecting users’ information. Businesses on Facebook are being targeted by password-stealing malware.
Threat Actors Are Using Fake AI To Steal Business Data
Many business owners demand software featuring artificial intelligence for its productivity capabilities. Some hackers exploit this demand by publishing targeted Facebook advertisements to garner business data, using advanced digital marketing tools for nefarious purposes. Discover the details surrounding the fake AI Facebook ads stealing business data below.
LinkedIn User Accounts Have Been Hijacked
As cybercriminals continue to take advantage of people who use social media, many LinkedIn accounts are at the center of a hijacking scheme. This targeted attack is very dangerous for professionals and business owners who use the platform. Hackers can take over your account and send damaging messages to your connections, among other malicious activities.
Learn more about this issue and how you can protect your LinkedIn account.
How to Use Social Media to Engage Your Customers and Boost Your Business
Social media is an influential tool to connect with customers and grow your business. It offers an affordable marketing platform and improved brand visibility. You can reach many people without a hefty budget.
A social media profile for your business boosts your brand's online presence. But that's only the beginning. The next step for you is to improve engagement with your customers.
Score New Customers Using Social Media
Social media is a big help for any business. It opens new doors, connects you with your target market, and makes your brand known. But is social media a puzzle to you?
This article lists some top strategies, from making your business profile look good to using data analytics and influencers. Ready to win more customers through social media? Let’s start.
Use Analytics to Optimize Your Business Marketing and Sales Strategy
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of sorts.
Learn about the basics of analytics and how to use them to make data-driven decisions for your business.
Recovering Trust: Meta’s Refund Initiatives for Advertising Glitch Provide Relief to Affected Advertisers
Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a large glitch.
Understanding SEO: A Beginner’s Guide to Search Engine Optimization
Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on.
Here's what you need to know about SEO and how to make it work for you.
The Benefits of Using a CRM System: From Increased Productivity to Improved Analytics
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system?
Maximize Your Business Potential with a Social Media Marketing Strategy
Creating a social media marketing strategy for your business means maximizing business potential. If you're using social media platforms without a strategy, you're missing a big opportunity for growth.
Why Content Marketing Is the Future of Advertising
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about.
Now, businesses want to create an environment that builds trust while gaining positive engagement. One of the best ways to do this is to take advantage of the benefits of content marketing.
Essential Elements of a Winning Digital Marketing Strategy
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn't come intuitively, that's okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today's digital landscape.
The Growing Trend of Telegram as a Marketplace for Phishing Tools and Services
Cybercrime is becoming increasingly common as businesses continue to rely on technology to conduct their operations. Cybercriminals are constantly looking for new ways to exploit businesses and individuals. One of the methods gaining popularity is using Telegram, a popular messaging app that offers end-to-end encryption. Telegram has become a hub for selling phishing tools and services due to its secure and anonymous nature.
S1deload Stealer Malware
A new malware campaign on Facebook and YouTube is making headlines. S1deload Stealer hijacks these social media accounts, mines cryptocurrency, and spreads itself. Discover what business owners need to know about this malware.
Measure the Success of Your Social Media Strategy
It doesn't matter how creative or well-thought-out your social media marketing strategy is. All the hard work you put into it will be for nothing if you don't measure its performance. It's the only way to know if your efforts resonate with your audience and if they're producing the results you want. If not, it's an opportunity for you to improve your plan until it succeeds.
The Power of Social Media for Businesses
Businesses can significantly benefit from utilizing social media as a marketing tool. With billions of people using social media worldwide, it presents a unique opportunity to reach potential customers and grow your business.
To get started, creating a social media marketing plan is essential. This will help you identify your target audience, set goals, and outline your strategy.
Twitter Data of 235 Million Accounts Leaked
A dataset purportedly comprising the email addresses and phone numbers of over 400 million Twitter users just a few weeks ago was listed for sale on the hacker forum Breached Forums. The information was initially released on December 23, 2022, by a hacker going by the handle "Ryushi." The attacker demanded $200,000 for an "exclusive" sale of the information. The attacker also warned that the social media platform might face a hefty GDPR charge for failing to secure user data since a fine would be imposed.
Jump-Start Your Companies Social Media Presence
Social media marketing is an effective tool used to promote your company online. Many people use social media channels to promote products or services; however, companies can also use social media to generate leads without advertising on search engines like Google. In addition, companies with blogs and social media pages might run sponsored posts on other companies' sites to build relationships and gain more fans on social networking websites.
New Phishing Scheme Using Fake Copyright Infringement Notices
A new phishing campaign targeting Facebook users has been identified by cybersecurity firm Trustwave. In this campaign, hackers use fake copyright infringement notices to trick users into giving away their account details.